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Thread: Restaurant placemat advertising

  1. #1
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    Default Restaurant placemat advertising

    Once a year I get a call from a guy who does advertising on restaurant placemat's For this kind of service I don't think would work.
    Most locals Know I'm here. IMHO the placemat ads are good for tourist attractions, auto repair shops or local shopping. Not plumbing/Drain cleaning!
    MT. Washington Sewer & Drain Cleaning
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    http://unclognh.com
    603-752-2145 Berlin NH, Area 603-356-6555 North Conway NH, area

    Wisdom is knowing what to do next, Skill is knowing how to do it, and Virtue is doing it

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    I'd say it could be good if the restaurant was lousy and made diners wait forever to get their food.

    That would give people longer to memorize the placemat...
    "99% of Being Smart...
    Is Knowing What You're Dumb At"


    411 Plumb | Click Here For A Free Internet Plumbing Directory Listing | Plumb 411

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    UnclogNH (06-07-2010)

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    Default

    It may not be a great return on investment depending on what the cost is. I think the point for this kind of advertising is just reinforcing your brand and making your name and logo almost subliminal. Kind of like Dunbar's failed attempt with the prescription bags. I doubt you'd get a call from the place-mats but you might make your phone book ad stand out more to somebody who'd seen the place-mat the month before. I'm really no advertising expert so ...









    Paul



    http://rocksteadyplumbing.com/
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    Default

    I think it all comes down to $$$. I'd put my name and logo everywhere if I could afford to, I don't see how more exposure can hurt you. For most of us little guys though, we have to be pretty picky about where we put our advertising dollars. There are a few local restaurants here (VERY popular with locals) that have local businesses on their coffee mugs. I've thought about something like this often.








    Paul



    http://rocksteadyplumbing.com/
    Rocksteady Plumbing
    805-237-7625


    "I wash my cables with sooper special zircon soap and lube them with zebra fat after every job." -Ace Sewer

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    I agree with the concept that while you may not have the calls roll in from it, having your name and logo ingrained in their minds can't hurt.
    Have it match your yellow page ad as close as possible to train their eyes to find it in the phone book.

    Prescription bags don't get read...
    They just rip the receipt off, take the medicine out and toss the bag...

    Bored in a restaurant might as well read the placemat...
    "99% of Being Smart...
    Is Knowing What You're Dumb At"


    411 Plumb | Click Here For A Free Internet Plumbing Directory Listing | Plumb 411

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    Was thinking of a cheaper approach to advertising in restaurants.
    How about juggling two Fluidmaster 400A'S and a can of RootX
    While standing near the van

    I agree with Rocksteady The more money you have the more you can toss at advertising and branding. I watched these placemats for a couple of years
    seems all the service companies change every year. Most likely no ROI
    The restaurant That has the placemats agreed to let me set up a little business card stand at the register because I gave them a discount.
    This way if people choose to take a card it's clean not like taking home a dirty placemat or trying to remember the name and number.
    MT. Washington Sewer & Drain Cleaning
    "We Keep New Hampshire Flowing"
    http://unclognh.com
    603-752-2145 Berlin NH, Area 603-356-6555 North Conway NH, area

    Wisdom is knowing what to do next, Skill is knowing how to do it, and Virtue is doing it

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    If you can afford it it can't hurt if you can't don't bother It won't generate that much business. Most people will forget about you by the time they get dessert. I don't think too many people take their placemats home with them and stick them on the fridge.
    http://alsdrainservice.services.offi...m/default.aspx
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    UnclogNH (06-08-2010)

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    Looks like google ads has been a waste of money for me too. Its been about 2 weeks and only one click and I think that was a salesman.
    http://alsdrainservice.services.offi...m/default.aspx
    www.alsdrainservicesemissouri.com

    Hire a hack he won't be back, Hire a Pro and your good to go!!!

    Office 573-866-2274 Perryville Mo 573-547-7200 Cell 573-208-6200

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    UnclogNH (06-08-2010)

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    I think I will just go with a bigger yellow page ad next year and forget about all this other crap. Its all a waste of money for me.
    http://alsdrainservice.services.offi...m/default.aspx
    www.alsdrainservicesemissouri.com

    Hire a hack he won't be back, Hire a Pro and your good to go!!!

    Office 573-866-2274 Perryville Mo 573-547-7200 Cell 573-208-6200

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